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Privacy Policy

At Livayur we understand the importance of your privacy and so, we do our best to value and preserve it. The relationship we have built with you is our most precious asset and is also the foundation of our name and fame. We are aware of your need for privacy and the security of all the information that represents you and your account.

Our Privacy policy statement will tell you how and why we collect, use, and share your personal information when you visit our website (www.livayur.com) and get into any kind of association with us.

Personal information we collect from you

The type of personal information we collect from you, includes your contact details, such as name, phone number, address, account login information, email ID, and information on the social networking platforms you use. Apart from contact details we also collect device information from you. The device information we collect, includes information about the web browser you are using, your IP address, the cookies installed on your device, your time zone, your browsing history, the web pages you have visited on our site.

Methods we use to collect personal information from you

We collect the information by directly asking you for it, when you send correspondences to us, when you visit and use our website or websites we run on third party platforms, when you approach our customer care service, when you take part in any of the competitions or promotional events hosted by us, and when you use any of our consumer-directed mobile apps. We collect the information through cookies, log files, and electronic files. Cookies are small data files sent to and placed on your device. Cookies come with a unique and anonymous identifying setup. The Log files we use track the actions of the user who has visited our site. Through Log files we collect information like the type of browser the user is using, IP address, the user’s Internet service provider, date and time stamps, and the exit pages. Through the electronic files, we gather information on how the user is using our website. To collect this information, we make use of Google Analytics.

Moreover, when you use any of our services, such as Tele-consultation with the doctor, we collect certain specific information from you, such as your name, contact number, and your payment information. Your payment information is kept absolutely secure with us and is never shared with any third parties. We never store any of our user’s cash card information, ATM card information, credit card information, net banking information, or any other such payment-related information.

Reason behind our collection of your personal information

The personal information we collect from you is utilized for the purposes they were collected for, and in this context, it may be said that we never deviate from those purposes. We mainly use the information for Internet management purposes such as understanding and analyzing our consumers’ preferences and behavior, understanding the products that are popular with our consumers, and understanding how our consumers interact with our website, as otherwise required or authorized by law. The other purposes for which we collect your personal information include customer services, targeted advertising, product development, streamlining of our website according to your taste and preferences, giving you a more customized and personalized experience on our website, conducting various promotions, and undertaking various marketing communications.

Sharing of the information we collect from you

We do not sell, disclose, transfer, give, or misuse the information we have collected from you without your prior consent, or unless compelled by law to do so. To be more precise, we may have to share the personal information we collect from you in order to comply with applicable laws, rules, and regulations, and respond to things like a search warrant, subpoena, or any other legal order to share the information we have received from you, or to otherwise safeguard our rights.

We take all necessary precautions to protect your personal data from loss, misuse, unauthorized modifications, and access, and keep the collected data safe and secure in our computer-based systems and fully encrypted networks.

If we suspect a website misuse or breach of security, we may ask you to alter your password, or may even suspend your account with us without any liability to us or to our website.

Our approach to your personal data after the termination of your account

After the termination of your account or on the expiry of the terms and conditions, we are, by no means, obligated to make your personal data available to you.

Our approach towards the accuracy of information stored with us

We take all the necessary steps to make sure that the information we have collected from you is error-free, complete, up-to-date, and accurate. The accuracy of the information stored with us depends on the information you have provided to us. You need to inform us and update us in case of errors in the information you have shared with us. You may request access to your personal information stored in our database or may even edit the information stored with us by writing to our privacy officer. To get an answer to any of the queries you have regarding this privacy policy or to complain about the suspected breach of your privacy you need to contact our privacy officer in writing. We will get back to you within a reasonable time period.

Amendments to the privacy policy

We are free to make changes to our privacy policy at any time without prior notice. You, as a user of our site and services must check our privacy policies from time to time to keep yourself updated about the recent changes and amendments to the policy.


All the blog contents on this website are protected by both Indian and international copyright laws. The site may include third-party content and the copyright of such content may belong to the third parties. Such content may have been included in our website lawfully and with the support of an agreement between us and the third parties. Unless explicitly allowed in writing, no portion of our website may be reproduced, stored, communicated, or transmitted by any means or in any form.

Your privacy is important to Emami Group. Emami respects the privacy of every individual who visits our website. Emami is sensitive to the privacy concerns of the visitors to its websites and recognizes that you are concerned about the information you provide us and how we treat that information. This privacy statement provides information about the personal information that Emami collects, and the ways in which Emami uses that personal information.


When you visit this website, we will not collect any personally identifiable information about you (such as your name, address, contact number, e-mail address etc) unless you provide it to us voluntarily. If you opt not to provide us with personally identifiable information no material consequences will result, although you may be not be able to participate in certain promotions, receive product information, or participate in any kind of feedback.


Emami may store and process your personally identifiable information to understand your needs better and how we may improve our products and services, and to contact you (viz. we may send you marketing or promotional materials or other information via SMS, Email, Whatsapp, RCS, Call), we may respond to your comments or requests for information. Emami will not give or forward your personally identifiable information to any outside organization for the organization’s own use without your consent. Your information may be shared with agents or contractors of Emami in connection with services that these individuals or entities perform for the company. Should any viewer of the web site respond with information including feedback data such as questions, comments, suggestions on this Web Site, such information shall be deemed to be non-confidential and Emami shall deal with the same in the manner it deems fit.


Information that Emami collects may be stored and processed in and transferred between any of the countries in which Emami operates to enable the use of the information in accordance with this privacy policy. In addition, personal information that you submit for publication on the website will be published on the internet and may be available around the world. You agree to such cross-border transfers of personal information. In addition to the disclosures reasonably necessary for the purposes identified elsewhere above, Emami may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.


Emami will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. Agents or contractors of Emami who have access to your personally identifiable information in connection with providing services for Emami are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for Emami. However, Emami is not liable to any individual who has posted his personally identifiable information on this website and is being misused by somebody else due to no fault, negligence or otherwise on the part of Emami.


In some cases, we may collect information about you that is not personally identifiable. Examples of this type of information include the type of internet browser or computer operating system you are using and the domain name of the website from which you linked to our site. Emami does not collect personally identifiable information automatically, but we may tie information collected automatically to your previously submitted personally identifiable information.


This website may contain links to other websites. Our websites may contain links with other websites whose information and privacy practices are different from ours Emami is not responsible for the privacy policies or practices of any third party.

Please contact us using the Contact Information below if you have comments or concerns regarding our policies or practices. In addition, you may contact us at that address or e-mail address if you want to do any of the following:


If you have questions, comments or concerns about this Privacy policy, you may contact us at:

Emami Limited

Emami Tower

687, Anandapur, E M Bypass

Kolkata -700 107 West Bengal

Email: info@livayur.com

We will be happy to answer your questions.

You can also read our disclaimer and content policy here.